Millwall Football Club is pleased to have been awarded a Family Excellence Silver Award for the 2025/26 season, recognising the club’s continued commitment to delivering a welcoming, enjoyable and memorable matchday experience for families.
This season represents another milestone for the EFL’s Family Excellence Scheme, with a record number of clubs achieving Gold and Silver recognition.
The EFL’s Family Excellence Scheme assesses the matchday experience clubs provide for families and awards them with Gold, Silver or Bronze status based on the quality of that matchday experience.
Throughout the season, clubs receive two visits from family assessors who evaluate every stage of the matchday journey, from purchasing tickets to how they feel when they leave the stadium. The family assessors consider a range of factors including matchday activations, stadium accessibility and facilities, and how effectively clubs engage and communicate with families.
EFL Chief Executive Officer, Trevor Birch, said: "We are incredibly proud to see clubs excelling in the EFL’s Family Excellence Scheme this season. Their success reflects their dedication to creating welcoming, inclusive, and enjoyable matchday experiences for families across the country.
"The scheme is designed to support clubs as they grow their family offer, enabling them to inspire lifelong connections with supporters and engage the next generation of fans."
