Millwall Football Club is delighted to announce a new partnership with Eleven Sports Media as the official front-of-shirt sponsor for the Millwall Lionesses' First Team on a long-term deal from the 2025/26 season.
Reinforcing their commitment to support the club’s deep community and ties and grow the women’s game, Eleven’s investment will directly support the Millwall Community Trust, who through the Millwall Lionesses First-Team are helping provide a pathway for young female footballers to continue their development.
As leaders in the women's game, Eleven is dedicated to driving growth at every level. They are proud to be supporting the club in making a significant impact both on and off the pitch, helping to advance the women's game further within the local community.
Alongside its investment in supporting opportunities for the women’s game, Eleven will introduce its award-winning Community Partner model at The Den, which will enable small and medium-sized businesses across South London to benefit from a platform for brand engagement, activation, and growth in partnership with Millwall Football Club.
Community Partners’ branding will be prominently displayed on the pitch-level LED boards during home games at The Den, providing local organisations with unprecedented exposure to thousands of Millwall fans every matchday. In addition, Eleven will enhance the matchday fan experience at The Den, by providing in-house content, social feeds, and real-time statistics through their award-winning StatTV and StadiumTV platforms.
Community Partners will also enjoy matchday hospitality and exclusive events designed to connect them with other local businesses. Eleven’s tailored activation services will help each Community Partner boost their digital growth and visibility.
Millwall’s Chief Commercial Officer, Luke Wilson, said: "The Millwall Lionesses are one of the oldest names in Women's football in England, having been founded in 1972. We’re delighted that Eleven has recognised their rich history and come on board to support the next chapter of their story.
"Alongside the wider improvements Eleven will be making to the in-stadia TV provision at The Den, their support represents a fantastic endorsement of the huge value generated by the Community Trust and club locally. We’re looking forward to working alongside them as long-term partners."
Lucy Crozier, Vice President of Global Partnerships at Eleven, added: "Supporting Millwall Lionesses is a massive honour for Eleven. The club’s history in the women’s game is fantastic, so we’re thrilled to be supporting the creation of a pathway for more female footballers to develop and inspire the next generation of future players.
"We’re delighted to be working closely alongside Millwall FC to help them to build on its strong ties to its local community through the Community Partnership. It provides a real opportunity to leverage local businesses through the power of sport and help grow alongside the club."
For more information on Eleven Sports Media and the Millwall FC Community Partnership, click here!
